57 ways to boost your blog traffic

57 Ways to Boost Your Blog

Traffic

Written by Jeff Bullas - 135

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Categories: Blogging, Social

Media, Social Media Marketing

Using effective tactics that boost

your blog traffic is the first step

in achieving a variety of goals.

Those objectives could include,

selling products and services,

building brand awareness,

position yourself as a thought

leader or to connect and

network. Whatever the goals are,

traffic provides the visibility to

engage and sell.

Website visitors is where it all

starts. No traffic…nothing

happens.

In the past bloggers only had

one big tactic.

Building an email list.

This is still important despite the

allure of social media with all its

hype and bluster, real and

imagined. Social media since

arriving on the scene has offered

bloggers two core and very

important capabilities that were

not part of the web landscape

until social media turned up.

1. Multiple platforms and

networks to re-publish and

share their content on. You

can now discover a blogger

and their content because it

is published to Facebook or

their video is on YouTube

2. Crowd sourced marketing

as people share bloggers

articles with a couple of

clicks on Facebook and

Twitter. No longer is the

post hidden in the email silo

where sharing is restricted

to passing an email on.

So if you have just launched a

blog or you're struggling to grow

your traffic, what are some of the

tactics that the top bloggers use

to get attention, bring readers

back and become part of your

loyal tribe of readers?

Tips to boost your blog traffic

Some of these tactics are more

effective and direct than others

but collectively implemented can

create long lasting and organic

growth path for your blog.

1. Build a large following on

Twitter

2. Automate the sharing of

content on Twitter. (you

cannot scale if you don't do

this)

3. Link to your blog on Twitter

in your profile

4. Increase your likes on

Facebook

5. Link to your blog on

Facebook

6. Share your post (including

links to it) on Facebook

7. Build an email subscriber

list from day one

8. Host a webinar (you can

capture many emails when

you run a webinar)

9. Create and publish great

content

10. Make it easy for people to

share your content with a

Twitter retweet button

11. Ensure you have a LinkedIn

sharing button (there are

over 230 million users

there)

12. Include a Google+ sharing

button even if you don't use

it very much (over half a

billion people there!)

13. Facebook sharing button is

a must

14. Make it easy for people to

share your content with a

Pinterest sharing button

15. Provide an incentive for

people to subscribe to your

blog by offering a free

ebook in exchange for their

email address and name

16. Place the email subscriber

box in a prominent position

(top right or even in the top

banner)

17. Include multiple locations

for people to subscribe

18. Include an RSS feed option

19. Link to your blog from your

YouTube videos and

channel

20. Make your blog easy to read

(this will keep them loyal

and bring them back)

21. Write the best headlines

you possibly can

22. Guest blog on larger blogs

in your industry

23. Comment on other bloggers

articles

24. Reply to comments on your

blog posts

25. Interview the influential

bloggers in your niche and

category

26. Obtain testimonials from

influencers in your industry

who have a strong social

media presence

27. Ensure your blog can be

easily read on mobile

devices

28. Optimise for search engines

by using an SEO plugin such

as WordPress SEO (Also

known as Yoast)

29. Write sub-titles with

keywords in posts to help

your SEO

30. Improve your blogs search

engine friendly content by

including key words in

images

31. Publish new articles

regularly (at least once a

week)

32. Write long form content

that will be a resource for

readers (they will link and

bookmark it for future

reference)

33. Place a Facebook ad that

drives traffic to your blog

(could be an offer of free

premium content)

34. Advertise on Twitter with

"Promoted Accounts"

35. Provide links to archives on

your blog

36. List your most popular

posts (this is a default

WordPress feature)

37. Use an SEO friendly online

publishing platform

like…"WordPress"

38. Use a simple design that

profiles your content and

highlights your focus

39. Include "prominent" social

media sharing buttons

placed at the top of your

articles (floating buttons are

good too)

40. Have your top social media

channels displayed in a

prominent position so

people can easily follow you

41. Share other top bloggers

content on Twitter and let

them know you have

shared with an @

topblogger mention

42. Copy and emulate the

strategies of top bloggers

43. Write a great introduction

that is compelling and

draws readers in

44. Engage with your readers

so that they want to come

back and become loyal fans

45. Write a blog post that

highlights the best bloggers

in your industry

46. As you build credibility

display your awards, wins

and social proof in a

prominent position

47. Link to your blog in your

email signature

48. Join Facebook groups and

participate

49. Create a Google+ hangout

for a hot topic in your

industry and promote it

50. Participate in LinkedIn

groups

51. Create some controversy

that attracts attention

52. Submit your top posts to

Reddit

53. Publish articles on

Stumbleupon

54. Make yourself available to

speak

55. Have a business card for

your blog

56. Take photos with

Instagram (over 130 million

registered users there) and

share them on Facebook

and Twitter

57. Include multimedia in your

articles to broaden your

blogs reach. Videos,

infographics, podcasts and

Slideshare presentations

are sometimes preferred

over learning in a text

format.

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