Microsoft’s new Surface Go is finally official after months of rumors and leaks. It’s an inexpensive 10-inch tablet designed to be a smaller and less powerful version of the Surface Pro. While the exterior of the Surface Go makes it look like a baby Surface Pro, Microsoft has changed a lot inside. The base model is priced at $399, but it only ships with 4GB of RAM, 64GB of slower eMMC storage, and a less powerful Intel Pentium Gold processor. Prices quickly jump to over $600 after adding the all important Type Cover, more RAM, a faster SSD, and other Surface add-ons. With these specs and price points in mind, who exactly is the Surface Go for?
Microsoft isn’t targeting its Surface Go at any particular customer from what I can tell. It’s not an iPad killer, it’s not going directly after Chromebooks, and it’s not really challenging $400 Windows laptops. While the Surface Laptop launched at an education event alongside Windows 10 S, the Surface Go appears to be targeted far more broadly across education, regular consumers, and even commercial usage. It’s clearly designed to be a cheaper and more portable Surface that lowers the barrier of entry for those put off by the price of a Surface Pro and its more capable specifications. It’s also aiming to be more than an iPad or a Chromebook.